Brand Manager

How you should be?

We are looking for an experienced brand manager who can turn Radixweb's business strategy into market momentum. You will own how Radixweb is positioned, how it sounds and how it shows up in front of enterprise buyers, analysts, partners and future employees.

This is a hands-on role. You will help shape brand and GTM direction with marketing leadership, and you will create the narratives, launches and communications yourself. A big part of the work is translating complex technology, especially AI, GenAI and Agentic AI, into clear propositions that a CTO or CIO wants to act on.

What you will do?

Brand strategy and positioning

• Define and own Radixweb's brand positioning, value proposition and messaging architecture across services, industries and regions.
• Build and maintain brand guidelines covering voice, visual identity and narrative, and make sure every team applies them consistently.
• Reposition service lines as the business evolves, including new offerings such as AI/ML and data services.

Go-to-market and solution activation

• Shape industry- and service-specific GTM strategies with sales and delivery leaders for North American and European markets.
• Lead launches of new services, solutions and offerings from naming and positioning through to market rollout.
• Create sales enablement material such as pitch narratives, solution briefs, battlecards and proposal storylines.

Narrative and thought leadership

• Build Radixweb's point of view on AI, GenAI, Agentic AI, cloud and modernisation, and turn it into market-facing narratives.
• Run the executive thought-leadership programme for the CEO, COO and senior technology leaders across LinkedIn, bylines, events and analyst conversations.
• Commission and steer flagship content such as reports, points of view and industry perspectives with the content team.

Integrated marketing and communications

• Own campaigns end to end, from brief, messaging and creative through launch, channel rollout, follow-up and post-campaign reporting.
• Coordinate every team involved, including sales, delivery, design, web, HR and leadership, so communication stays clear and deadlines are met.
• Create and oversee branding material such as brand videos, explainer and social videos, presentations, brochures, event collateral and campaign creatives.
• Partner with the digital marketing, SEO and design teams so brand narratives and visual identity carry into the website, landing pages, search and performance channels, with a strong eye for UI/UX.

PR and reputation management

• Build deep knowledge of Radixweb's history, services, clients and achievements, and represent the company confidently to media and external audiences.
• Own PR and media relations, including press releases, media pitching, interviews, bylines and coverage tracking.
• Drive award entries, industry rankings and listings, and manage the company's presence on review platforms such as Clutch, GoodFirms and G2.
• Monitor brand mentions and sentiment, and lead reputation management and crisis communication with leadership.
• Manage analyst relations and co-marketing with technology partners.

Employer branding and internal communications

• Work with HR to build the employer brand across the careers page, hiring campaigns, Glassdoor and LinkedIn.
• Promote company culture through employee stories, CSR activities and milestones.
• Run internal communications such as company announcements, newsletters and leadership messages.
• Build an employee advocacy programme that encourages teams to share company content.

Social media

• Manage all company social media channels end to end, including LinkedIn, X, Instagram, Facebook and YouTube.
• Own the social strategy, content calendar, creative, publishing and community management.
• Plan organic and paid social promotion for campaigns, content, events and hiring, and grow reach and engagement.

Email marketing

• Plan and run email programmes for multiple purposes: newsletters, lead nurture flows, campaign and event invites, service announcements, client communications and employer branding.
• Manage lists, segmentation, templates, A/B tests and deliverability in tools such as HubSpot, Mailchimp or Zoho Campaigns.
• Track open, click and conversion rates and improve them over time.

Company events

• Plan and run Radixweb's own events, such as Confab and festival celebrations like Navratri, from concept and theme to branding, invitations and coordination on the day.
• Create event branding and collateral, and capture each event through photos, videos and social posts.
• Repurpose event content for employer branding, social media and internal communications.

Measurement and collaboration

• Set brand KPIs such as share of voice, branded search, media coverage, social engagement, email performance, employer brand reach and pipeline influence, and report on them to leadership.
• Manage agencies, freelancers and the brand budget.
• Guide designers, writers and agencies on brand work, and set up repeatable brand processes.

What we are looking for?

• 4–7 years in brand, marketing and communications, including 3+ years marketing B2B technology, IT services, consulting or SaaS.
• A track record of building or repositioning a brand, and of launching new businesses, services or products end to end.
• Hands-on GTM experience: positioning, messaging frameworks, launch plans and sales enablement for enterprise buyers.
• The ability to understand complex technology, especially AI and GenAI, and explain it simply for business and technical audiences.
• Strong writing and storytelling, with a portfolio of narratives, campaigns or executive communications you shaped yourself.
• Ability to create branding material yourself, including brand videos, social creatives, presentations, brochures and campaign assets, using tools such as Adobe Creative Suite, Figma, Canva or Premiere Pro.
• Good knowledge of UI/UX principles, with the ability to review website pages, landing pages and digital journeys for brand consistency and user experience, and to brief designers clearly.
• Proven PR and media relations experience; contacts in Indian and international technology media are a plus.
• Hands-on experience managing company social media channels end to end, including organic and paid promotion.
• Experience planning and running email marketing for multiple purposes, with working knowledge of tools such as HubSpot, Mailchimp or Zoho Campaigns.
• Experience working with HR on employer branding, culture promotion and internal communications.
• Excellent communication, planning and project management skills to run campaigns end to end across teams and agencies.
• Comfort partnering with CXOs and senior stakeholders, and presenting brand strategy to leadership.
• A data-led approach to brand, with experience setting and tracking brand and pipeline metrics.
• A degree in marketing, communications or business; an MBA is preferred.

Good to have

• Experience at a global consulting firm, IT services company or technology MNC marketing to North American and European enterprises.
• Exposure to cybersecurity marketing, or to building a product brand alongside a services brand.
• Experience with analyst relations (Gartner, Forrester, ISG, Everest) and industry awards.
• Familiarity with B2B demand generation, ABM and how brand supports pipeline.
• Working knowledge of GenAI tools for content, research and creative production.

About Company:

Founded in 2000, Radixweb is a leading software development company serving over 2900 clients in 25 countries. Join us to work on challenging projects, standardized processes, and a fun work culture.

• In addition, have exposure to our home-grown globally acclaimed PHP-based web-to-print solution- https://www.onprintshop.com/ developed to simplify print order management from client ordering to shipping. Recognized as a solution partner by reputed brands in the print industry and serving small to largest printers across the world.
• Opportunity to work on the latest technologies
• Technology and team-based well-managed training & development process
• Strong and committed team of 650+ employees
• 70+ Employees working with us for 5+ Years
• 25+ employees working with us for 10+ Years
• Flexible shift timings with lucrative compensation
• Transparent Appraisal process
• Exclusive soft skill training by Professional Trainer

If you meet the above requirements then Submit Your Resume and shape your career with one of the leading IT outsourcing company in Ahmedabad.