What is the value of the AdTech software industry?

The worldwide AdTech market was valued at $16.27 Billion in 2018 and is bound to touch a peak of $29.85 Billion by the end of 2026. It is forecasted to grow at a CAGR of 7.9% during this period.

What is an example of AdTech?

Data management platforms, ad forecasting software, demand side platform, and ad exchanges are a few examples of AdTech.

What is MarTech Vs Adtech?

MarTech aims at streamlining repetitive marketing tasks and automating the marketing strategies implementation, while AdTech focuses on improving user ad investment effectiveness via media purchasing.

How does AdTech work?

AdTech works by harnessing data as well as technology to seamlessly streamline the digital advertising process where publishers (supply-side) sell their inventory and agencies (demand-side) buy them.

AdTech Software Development: The Game Changer in Digital Ads