Business Process Automation (BPA)

Business Process Automation (BPA) or Business Automation as it is commonly known, is the method of eliminating manual, repetitive organizational processes and irrelevant human intervention through the use of automation tools. It is also called Digital Process Automation. A part of the digital transformation strategies, BPA helps in making organizational workflows more efficient and productive.

Examples of BPA are everywhere around us and sometimes we use BPA tools without even realizing it. Say you are aiming to streamline and integrate further efficiency in your customer management system to build effective CX. Banking on automation, we can create a new CRM system which in integrated with every relevant information about your customers – right from onboarding to their project specifications, from information about resources working on the project to updates about the status of development.

1. Contact management and documentation: All relevant information will be readily available to your customer relationship executives on an interface which would equip them with relevant data when speaking to the client’s representatives. Multiple resources will be able to access the client information parallelly and have updates on resolutions provided previously to the client.

2. Lead Management: Email queries, webforms, and other lead capture tools are leveraged to analyze, track and nurture leads into clients. Sales teams can use this to devise conversion strategies, and tailor correspondence on the basis of the lead’s activity.

3. CRM Reporting: Another way the sales teams can leverage sales data to track sales progress and make smart decisions.

4. Live Chat: AI driven Chat bots or live chats will be designed to direct concerns to relevant departments or resolve simple queries. These can even set up meetings and calls directly from the chat.

Automated processes are not just cost efficient but can also save your precious time from unnecessary hassles and errors.

Majorly Business Process Automation can be classified into four broad categories:

• HR Automation
• Process Automation
• Marketing Automation
• Accounting Automation

However, you can trust us with developing any kind bespoke automation capabilities.

Following are the steps for BPA:

Strategy, Design and Blueprint, Prototype development and testing, Feedback integration, Monitor and track performance metrics, Optimize fresh solutions.

The benefits of BPA can be listed down as below:

• Cost and time efficiency
• Reducing errors and building efficiency
• Increasing consistency and reducing risk
• Data-driven decision making
• Promote employee satisfaction and development

While both are automation technologies, RPA and BPA have a thin line difference. RPA or Robotic Process Automation build software programs, bots to be specific to mimic the way humans interact with software via UI to resolve repeated and high-volume tasks. These bots can log in to apps, file in data, calculate, complete tasks and even copy data between apps and workflows. These are designed to reduce strain on human resources and do not have any intelligence or decision-making capability unless combined with AI or ML.

BPA on the other hand automates workflows to eliminate manual errors made in human intervention. It is used to automate complex, multistep business processes that are part of the organization’s core biz functions.