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Mobile Marketing Solution
Devise a robust customized mobile solution to streamline marketing and promoting activities of below the line (btl) marketing agency – to gain better competitive edge in the market, powered by Data Analytics and BI for real-time insights and campaign performance visibility.
- Smart, innovative mobile marketing solution to outperform competition
- Easy-to-use seamlessly integrated solution to increase engagement
- Live engagement at the event to connect and energize attendees
- Cracking solution to transform passive attendees into active prospects
- Revitalizing attendee experience with optimal control and visibility
- Real-time data sync facility along with offline storage to unlock actionable insights, enabled through Data Analytics and BI dashboards
Highlights
Client Location
West Africa
Industry
Marketing & Promotions
Business Model
Fixed Cost
About Customized Mobile Marketing Solution
West Africa based marketing agency is a foremost brand in the promotions industry and regularly runs campaigns for their clients. The promotions are carried simultaneously on various outlets and their representatives are present at all the locations, leveraging Data Analytics and BI for real-time visibility into campaign performance.
###To bring better synchronization, the company had to meet these requirements:
- A mobile app that can be used by promoters during the event to fill up the forms with relevant details at the outlets and send the data to the server in real-time
- To capture GPS location of the filled up forms- with accurate location it should help to validate the presence of field promoters and customers at any specific location
- Track the quantity of products promoted, total consumers engaged, and derive sales details with clear statistics to assess event engagement, powered by Data Analytics and BI dashboards.
- Backend portal for admin and supervisors to view details about submitted forms, management of internal users, and end-users and all types of relevant promotions’ information
What Our Experts Delivered
Owing to our rich experience in developing customized mobile app development solutions, we helped the client to manage their on-field operations effectively. Some of the eminent features implemented across the projects involving on-field operations are as below:
Mobile Based Forms
By implementing mobile based surveys, it is easier for clients to collect the information from end-consumers while on-field. The forms were designed to be simple and engaging-helping field executives to fill up lengthy forms easily in lesser time.
Offline Storage
Due to different geographical terrain, the main concern was constant internet connectivity. We enabled local device storage using SQLite database into the apps. It helped to save survey details form data in local database whenever connectivity was low or unavailable.
Automated Sync
While we implemented offline storage capabilities into the apps, we also implemented an automatic mechanism to sync data to the server whenever an active internet connection became available. Using this feature, we successfully pushed information from local devices to the server, ensuring Data Analytics and BI dashboards stay up to date.
Use of GPS location
We implemented GPS functionality to validate the actual location of field executives running campaigns. This helped clients track real-time location updates and confirm the presence of executives and consumers, supported by Data Analytics and BI for location-based insights.
Photo Capturing
Survey submissions with photographs of event attendees improved recall value for the client. We implemented the facility for field executives to submit consumer images within the forms, with Data Analytics and BI supporting centralized review and analysis.
The Results
The mobile marketing solution provided by Radixweb was highly appreciated by the client, as it revitalized the business process in a more efficient and structured way, powered by Data Analytics and BI to deliver actionable insights across campaigns. In a crux:
Smooth Management
- Ease-to-understand and manage mobile based forms
- Quick assignment of the tasks to field staff
- Ability to segregate data along with images and digital signature
- Single point of data entry at its origin with no need for backend entry, ensuring Data Analytics and BI–ready data consistency
Value-rich Benefits
- Easy access to information
- Offline storage capabilities
- Automated verification of promoter location and data, supported by Data Analytics and BI dashboards
- Increased security of data with elimination of physical forms
Enhanced Efficiency
- Reduced costs and improve data integrity
- Better employee productivity
- Well-informed decisions with faster availability of critical information, enabled through Data Analytics and BI insights
- Monitor effectiveness of the campaign
