Devise a robust customized mobile solution to streamline marketing and promoting activities of below the line (btl) marketing agency – to gain better competitive edge in the market
West Africa
Marketing & Promotions
Fixed Cost
West Africa based marketing agency is a foremost brand in the promotions industry and regularly runs campaigns for their clients. The promotions are carried simultaneously on various outlets and their representatives are present at all the locations.
Owing to our rich experience in developing customized mobile solutions, we helped the client to manage their on-field operations effectively. Some of the eminent features implemented across the projects involving on-field operations are as below:
By implementing mobile based surveys, it is easier for clients to collect the information from end-consumers while on-field. The forms were designed to be simple and engaging-helping field executives to fill up lengthy forms easily in lesser time.
Due to different geographical terrain, the main concern was constant internet connectivity. We enabled local device storage using SQLite database into the apps. It helped to save survey details form data in local database whenever connectivity was low or unavailable.
While we implemented offline storage capabilities into the apps, we also had to implement an automatic mechanism to sync that data to the server whenever an active internet connection becomes available. Using this feature, we were able to successfully push the information from the local device to the server.
We had also implemented GPS functionality to allow our clients to validate the actual location of their field executives while running campaigns. It helps our client with real-time location and updates about the presence of executives and their consumers.
It is better when surveys are submitted with respective photographs of the event attendees to have better recall value for the client. We skillfully implemented the facility for field executives to submit pictures of consumers in the forms.
The mobile marketing solution provided by Radixweb created was highly appreciated by the client – as it revitalized the business process in a better way. In a crux:
