Progressive Web Apps: Transforming the Future of E-Commerce

Quick Summary: You would want to increase online engagement and conversions if you come from` an eCommerce background, right? One of the best tools for assisting you with these features is progressive web applications. Increasing active users and enhancing conversion rates will assist you in two-folding your success rate. In this blog post, we will go over all you need to know about PWA for eCommerce, including how to use it to your advantage.

PWA for eCommerce is a revolutionary invention. Despite being a relatively young technology, PWA is quickly gaining traction from well-known companies and brands. You must wonder why companies prefer developing progressive web apps and what’s the big deal with these apps, right?

Well, let us walk you through this tutorial to help you learn more about PWA for eCommerce and how it is transforming the eCommerce industry.

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What is PWA eCommerce?

A PWA for eCommerce is a web application that allows customers to shop and make purchases directly from their web browser while offering features like those found in mobile applications, such as offline functionality, push notifications, and slick performance. Customers do not need to download or install anything to enjoy a seamless and exciting shopping experience like a native mobile app. Are you wondering how you will be able to check if adapting PWA in eCommerce is doing great!

With the help of A/B testing for progressive web apps you can compare your sites PWA with the existing experience. The testing is highly powerful because it is precise, as it is known to eliminate other variables that may have the tendency to falsify the results.

How Can PWAs Work with eCommerce?

Google Analytics Data shows over 50% of web traffic comes from mobile devices. That said, optimizing the mobile shopping experience, especially for the eCommerce niche, has become paramount.

The eCommerce industry, however, has a problem because there is a sizable gap between their mobile visits and those that convert. The gap must be bridged to address the issue, right? You'll now consider optimizing a website with top-notch features to convert visitors, but one such function might not be available!

In this situation, a responsive web design might adjust to the mobile screen to an acceptable degree. Still, it can also clog a page with content only valid for visitors who are constantly on the go and are presented in distorted ways.

And therefore, PWAs are the key to it. It is well known that these apps provide better user experiences than simple responsive websites. Not to mention that these apps can be used without a web browser at any moment, making them more accessible. This is how PWAs can work with eCommerce.

Features of PWA That Make It More in Demand

Businesses are utilizing progressive web apps in significant numbers, credits to their fantastic capabilities. These apps can be accessible on any device without the requirement for installation, which is one of the main benefits. They are reasonably practical because they can deliver push notifications and work offline. Having stated that, let us review the aspects that increase demand for PWAs.

1. It is Available in Offline Mode

PWAs' capacity to operate offline is one of their best qualities. This implies that you can still access and utilize the app or website even if you don't have an internet connection. Therefore, users won't be interrupted when browsing, reading, or playing games.

2. It Offers a Swift Loading Speed

PWAs are renowned for loading pages quickly. They load incredibly rapidly on slower internet connections since they are lightweight and optimized. As a result, you may quickly access your preferred apps or websites without any annoying delays.

3. It Provides Push Notifications

Even when you're not using an app or website, PWAs offer notifications directly to your device. As a result, you can stay informed about crucial information without frequently visiting the app or website, such as new messages, updates, or special offers.

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Benefits of PWA for eCommerce

You must know that PWAs allow customers to experience seamless shopping using a phone, tablet, or computer. Many apps load incredibly quickly on weaker connections and can function offline. You won't encounter any interruptions as a result when you browse, add items to your cart, and complete transactions. This is only the tip of the iceberg, so allow us to walk you through the advantages of PWAs for eCommerce.

1. Enhanced User Engagement

Customers can have a seamless and wonderful purchasing experience thanks to PWAs. They can explore products, add items to their cart, and complete purchases without hiccups or delays because of their quick loading and responsive design. The app's user-friendly and simple UI makes it simple for them to explore and find what they're looking for.

2. Enhanced SEO

Because PWAs are made simple for search engines to understand, your online store may appear higher in search results. This elevated prominence can bring in more people and enhance organic traffic to your website. As a result, you may raise the exposure of your online store, draw more customers, and eventually boost your chances of closing deals.

3. Increased Conversion Rates

PWAs give customers a fantastic user experience by facilitating a quick and easy shopping process that simplifies browsing, adding goods to their basket, and finishing their purchase. It should be evident that user experience directly affects conversion rates.

4. Robust Security

PWAs encrypt data transmission using HTTPS, protecting consumer information. PWAs encrypt user data from unauthorized access via secure storage mechanisms. It fosters trust and ensures the confidentiality of private financial and personal information.

5. Does Not Occupies Memory in the Device

PWAs are also advantageous because they use little memory on your smartphone. Compared to conventional mobile apps, PWAs are compact and don't need much storage. It means you may take advantage of a PWA's features and capabilities without being concerned about it using up all your device's memory.

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E-commerce Companies That Have Tasted Success with PWAs

With tremendous success, several well-known firms have lately switched their websites over to progressive web applications. We'll review some of the top PWA eCommerce examples to motivate you.

• Alibaba

The progressive web application of Alibaba, one of the largest eCommerce platforms in the world, is regarded as one of the best PWA examples. The company's PWA is designed to be speedy, dependable, and simple to use, providing excellent online user experience to its customers.

The conversion rate increased to 76% after Alibaba adopted PWA. Alibaba's ability to function on all platforms and gadgets, including those with slower connections and less powerful hardware, is wholly responsible for its eventual success. Users can locate what they're looking for and finish transactions quickly with PWA's highly optimized and streamlined experience.

Additionally, Alibaba's PWA has enabled companies to reach a wider audience, particularly in poor countries with low internet penetration.

• Rakuten 24

It's an amazing platform that combines the advantages of a website's usability and a mobile app's convenience. You may shop from your browser for various products with Rakuten24, get personalized suggestions, and enjoy a smooth shopping experience.

The PWA, built by the company, increased the visitor retention rate by 450% compared to the company’s prior mobile web flow. As a result, consumers could quickly and simply navigate between the website's various areas, enabling the business to offer a speedy and seamless user experience. Additionally, customers can browse products offline even without an internet connection.

• Blibli

One of Indonesia's most prominent eCommerce platforms, Blibli, used PWA for its eCommerce business in 2019 and experienced rapid development. It recorded a 10X increase in income per user through its PWA eCommerce solution. Thanks to PWAs' excellent user experience, users could still browse and make purchases despite a shaky internet connection.

ConclusionProgressive web apps have entirely changed the eCommerce landscape. PWAs like Blibli and Rakuten 24 provide a seamless purchasing experience by fusing the accessibility of a website with the convenience of a mobile app.Users may easily browse for various products and benefit from personalized suggestions thanks to features like offline functionality and push alerts. Contact Radixweb, a top provider of progressive web app development services, if you wish to incorporate these features. To ensure your PWA is optimized for efficiency, user experience, and responsiveness across different devices, the professionals can help you with its development and design.The experts can give you ongoing support, maintenance, and upgrades to keep your PWA working well because they have considerable experience in the same field. Speak to our specialists right now, for additional details on the same.