In association with the client team, our CMS development experts built a visually rich system with DotNetNuke. It’s a modern, scalable, and cost-effective system integrated with customized DNN modules. Customers can quickly access this website to explore all the information about available sports goods and the nearby outlets.
Solving Product Handling Challenges with CMS Web Development for a Manufacturing Firm
Client Location
USA
Industry
Manufacturing – Sporting Goods
Project Duration
7 Months
Team Size
5 Experts
Engagement Model
Fixed Cost
Project Brief
Client Background
The client is one of the leading manufacturers of sporting goods based in Dallas, with a diverse portfolio for various sports and recreational activities. Founded in 1986, they sell their products to several retailers across the States and have a large customer base. Their product line includes a range of accessories and equipment for team sports, individual sports, fitness and training, and outdoor and adventure.
The Problem
Previously, the company used to work exclusively with big-box retailers to sell its products. However, with transactions mostly happening through the middleman, they had limited insights into consumer preferences and purchasing behavior.
So, our client decided to approach their consumers directly and create more brand awareness in the marketplace. At the same time, they also wanted to provide more information on their product portfolio to retailers through the CMS.
We needed to ensure the system had the right balance between direct consumer engagement and supporting retail partnerships. The content management system would not only display their product offerings, pricing, and availability, but also support consumer and retailer activities.
The task at hand was to create a business-to-customer CMS that could support an extensive customer sales lifecycle. We needed to integrate multiple microsites while still maintaining an all-in-one website.
Maitri Parikh
Project Manager, Radixweb
Platform Selection
Based on our prolonged experience as a CMS website development company, we proposed Evoq Content from DotNetNuke as a good fit for the project. The client’s existing IT assets were .NET framework and Microsoft SQL Server-based and hence, using DNN seemed to be the right decision. The reasons were:
- Building a tailored CMS with the capacity to support several web portals and a version control system.
- Scalability of customized module extensions (free and paid) for implementing tailored functionalities.
- Active development community for robust technical support through online forums and blogs.
- Multi-user management system to assign custom roles and permissions, including social features.
The Solution
It only took us four months to get the CMS up and running with the core functions. For the micro portal, we spent around one month for each. The whole content management system development and integration process was really fast, leading to the following key outcomes:
Consulting and Planning
To have a smooth transition to a new system, it is absolutely important to have a foolproof project plan at hand for easy execution. Our team leveraged the power of technology with business-driven strategies and Agile project-focused planning.
CMS Design and Development
As mentioned before, we used Evoq. For the entire project life cycle, from conceptualization, migration, and support to upgradation, our team used DNN Evoq Content and its ready-to-use modules for dynamic website CMS design and development.
Document Management Systems
The CMS features a documentation page that shows end-to-end customer database. It provides an option to open in PDF format. The client team can store, manage, track, and share structured as well as unstructured data, such as white papers, datasheets, and product brochures.
Custom Theme and Plugins
In order to enhance the functionality and user experience, we customized the CMS using pre-built templates, skins, modules, and menu navigation. We also integrated paid DNN plugins for blogs, news and galleries, subscriptions, retail partner portal, etc.
Retail Chain Integration
Our CMS web developers integrated automated tools that consolidate consumer information and product specifications with the retail chain data. For example, the system synchronizes product catalogs with inventory status, provides consistent pricing and promotional offers, and facilitates the exchange of sales data.
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Top Features
Capitalizing on our expertise as a seasoned web development company, our developers built the DNN Evoq Content CMS for unmatched value and the below-mentioned features:
Persona-Based Content Personalization
This feature allows website administrators to tailor content and user experiences dynamically based on specific user characteristics, preferences, behaviors, and demographics.
Content Editing
Enterprise content management and editing is a breeze with DNN Evoq. Key functionalities include drag-and-drop editing, inline WYSIWYG and image editor, content localization, and content layout modules.
Content Versioning and Rollback
Administrators can track changes made to content over time and revert to previous versions if needed. This feature provides more control for better collaboration among content contributors.
Cross-Device Compatibility
Considering the fact that the majority of website traffic comes from mobile devices, the system provides mobile preview, content staging, responsive templates and CMS administration, etc.
System Administration
IT and system administrators can easily monitor and maintain multiple sites with specified user, role and asset management, event log, SharePoint connector, taxonomy management, and more.
Content Analytics
The CMS allows the company to check page views, time spent on a page, performance statistics, traffic sources, and conversions through an intuitive web analytics dashboard.
100%
Adoption Across 3 Teams
4X
Faster Product Discovery
45+
Active Workflows
Benefits Gained
Providing a robust CMS website to showcase product portfolios and distribute brand-centric information to retailers was crucial. As a direct outcome of our custom CMS development services, the workforce of the sporting goods manufacturing company can be more productive, equipped, and better informed.
Empowered Workforce
Due to the intuitive features and user-friendly interfaces, the DNN content management system led to 100% adoption across three different teams – customer services, sales, and marketing.
Accelerated Product Discovery
By offering personalized product recommendations based on user preferences and browsing history, the CMS facilitated a 4X faster product discovery strategy and a considerable increase in average order value.
Streamlined Workflows
With cutting-edge CMS capabilities, the company established over 45+ active workflows across various departments and reduced turnaround time for content publication and product updates.
Better Collaboration
Since the website works as a centralized platform for sharing product information and marketing collateral with retail partners, they can access catalogs and promotional materials in real time.
Radixweb proposed and implemented just the perfect solution for us. DNN Evoq has definitely made our team more productive and motivated. We can now enable more personalized and relevant outreach and foster a better relationship with our customers.
Marco Strachan
Sales and Promotion Manager
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