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Hi, this is Marvin, the founder of California-based global pharmaceutical test equipment distributor organization. We began our journey with Radixweb in 2015, and during this ongoing association, Radixweb helped us develop dual platforms for both – the product line and the solution testing business units.
Highlights
When you're working with an overseas company, you just have no idea who they are. For $1,000, even if it's a small amount, you could never see it again. But this was never the case with Radixweb.
We began working together late 2015. It is ongoing. Our stuff never ends. Once we get through one task, we'll probably come up with another. It's constant work.
Both e-commerce sites achieved strong rankings in Google Analytics, boosting organic web hits through enhanced SEO. Radixweb’s deadline-focused workflow, transparent costs, and attractive designs continue to drive the engagement’s success.
A long-term alliance
The reputable client is a global pharmaceutical test equipment distributor. Along with that, they own another business unit selling supplies and accessories for the same industry. They needed a software partner to build robust e-commerce websites for both their business divisions and enhance the virtual profiles for better visibility.
Radixweb developed both the websites in two laps and the client was particularly impressed with the strong rankings that both the websites received on Google analytics and the constant organic hits generated through enhanced SEO.
“I am a very satisfied customer. Radixweb ensured that we ran everything by the deadlines. Also, I trust them completely with my money and often hold balances with them for my next spend.”
Let’s give you an extract of the conversation:
Let us talk about your company and your role in it.
Ours is a two-dimensional business. While the Pharma Group handles pharmaceutical equipment testing, the other one is an OEM (original equipment manufacturer) for industry needs. I am the owner and founder of the business.
What tech crisis did Radixweb address for you?
The business was in need for a strong virtual presence and I was looking for a software partner who would not only build two responsive ecommerce websites, but would also bring about intelligent enhancements to boost our online presence organically.
Radixweb developed both websites in two laps. They made the OEM website more functional and eye-catchy – something that I totally loved. I am going to work on a third phase with them for the Pharma website.
So, how did you get to know and finally join hands with Radixweb?
I was on my regular research for a software partner when I found them. Their customer profile looked interesting, so I went ahead and spoke to them about my business needs. In fact, they were the only company I got in touch with.
As it is for overseas partners, even $1000 is a risk because many a times offshore companies disappear after getting paid. I guess I got really lucky having met these guys. Given their level of transparency, I don’t even mind keeping a surplus deposit with them in my account. I rolled my dice and happened to be one of those lucky customers that landed on a reputable company.
How do you think your engagement with Radixweb impacted your business?
I think one of the most primal need for any online business is Google Analytics – and getting organic hits is a tricky thing. The SEO portion of the software that we chose is very good. Compared to some other experiences we have had with SEO, our present experience has turned out to be extremely fruitful. I can punch in any of our product part numbers, and I know we’ll come out with flying colors. The SEO and the other enhancements that Radixweb has done, have worked extremely well for us because we get a little bit more traffic.
I never missed a deadline with Radixweb. The little times that we had delays were never because of them, but may be because I wanted things differently at the end. They follow project milestones well and always keeps the client updated of developments.
How would you rate Radixweb’s project management strategy?
I never missed a deadline because of their lag – I guess that says a lot about their work. Radixweb had involved several departments based on the scope of work. For example, for the first website, there was a team of graphic designers that created the banners and manipulated the visuals. There was another team that put the database in place. They had several teams of engineers and experts in order to accommodate the project needs.
For the second project, I was working with one or two people. I am very happy with was the e-commerce capabilities and how the product shows on the website. It has different ways of bringing it to the customer’s attention. Radixweb added more flexibility to the payment procedures. In our case, people could earlier either go with Visa or American Express, but we added PayPal, which has been very convenient for some customers, especially for international people who don't like to put credit cards all over the place.
From time to time, I had more interaction with the development team; but I primarily had one person who was in charge of the whole project. Everything was fed to that individual, and that person would put my questions or requests into the right place.
What would you say is the most impressive trait about Radixweb?
That has to be their transparent approach towards business and their honesty. Honestly, there’s a lot of apprehension involved when it comes to overseas firms. As little as $1000 is a risky investment as it can go into the pocket of fraudsters.
But with Radixweb, this was never the case. Everything is duly accounted here, every move/ development and issue is conveyed to the clients in time and there are no rude shocks. I am totally comfortable even if there is a surplus amount. I know that they will hold it in my account for my next spend.
The firm’s final thoughts…
When it comes to their workflow, it’s entirely value driven and deadline focused. They take special care of not falling behind the schedule. Besides, they are very open to communication and take iteration requests very sportingly.
I think the way they enhanced my websites, it did it’s work of creating authentic engagements. Their SEO capabilities are really commendable. Another aspect is their design thinking, thanks to Radixweb, my websites are extremely engaging and functional.
The organization accredits its renewed virtual presence to Radixweb’s superior tech capabilities and designs. They have plans to further enhance their corporate website with new iterations and are in talks with Team Radixweb about the same.