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E-commerce website for Fashion Industry
Easy-to-update yet reliable and powerful Merchandising and Marketing Solution to reform online presence ensuring intuitive navigation and unified buying experience to end users
- Product level review and rating to help in increasing sales and search engine optimization
- Stable and user friendly checkout process with integrated PayPal payment gateway
- Growing international audience by English & German language support
- One-click information sharing to hundreds of the social networking site quickly
- Feature-rich fashion ecommerce website design with easy navigation for attracting end-users
Highlights
Client Location
Europe
Industry
Retail and Fashion
Business Model
Fixed Cost
Technology Used
- nopCommerce 3.0
- ASP.NET 4.5
- MS Visual Studio 2014
- MVC 4.0
- SQL Server 2008 R2
- IIS 7.0
Developing E-commerce websites for Fashion Industry
Our Germany based client is one of the One of the leading business owner of German Life Style and Wellness Industry wanted a stable eCommerce portal to sell the products through the on-line platform.
Driven by the vision to stand out of online competition by ensuring unparalleled shopping experience by offering their wide range of fashion related products to consumers.
- The ultimate idea was to confiscate overhead of manual shopping process and making a robust online presence for sales-boosting by merchandising and promoting own products by implementing E-commerce websites for Fashion Industry
- For site admin to do back office administration by managing items, review orders, and view statistical reports and web site clients can explore products, manage shopping cart and checkout the items
- Expand their market to national and international level with minimum capital investment to locate more customers across the globe
- Ability to manage content of the site to gain advantage of search engine optimization without technical knowledge
- Promoting products with various features like gift cards, coupons, discounts, product review, rating etc. along with maintaining the full purchase life cycle of the items
- Convenient shopping for customers with capabilities like 24x7 open access, online payment option, virtual shopping cart, easy search and navigation to locate required products etc.
The Solution
Radixweb offered nopCommerce – an advanced Microsoft ASP.Net technology platform, implementing right mixture of e-commerce functionality, web content management, and design-rich intuitive storefront with unified shopping experience to end users of client.
Technology
While evolving the ecommerce solutions from ground up, a right mix of nopCommerce, ASP.NET, HTML5, SQL Server, MVC and, MS Visual Studio technologies was used to develop a competitive and highly compatible online shopping solution.
NopCommerce CMS
Because of NopCommerce's compatibility with ASP.NET framework, highly configurable ecommerce features, quick application development competences, and user-friendliness NopCommerce was the ideal solution for these requirements.
Use of Multilingual Technique
In order to deliver the solution in Multi-language, a full-featured multilingual content management system has been designed to organize product catalogs and content of public pages in English and German languages. Facilitating extremely smooth experience on global market.
Agile Development Practices
When the client approached Radixweb, their ultimate vision was to go online and expand the business at the global level. Keeping in mind the requirements and time-line, we followed agile development methodologies to deliver seamless solution within the time limit.
Shopping Experience
Feature-rich shopping experience to website users offering options to explore wide range of products by filtering and sorting as per the criteria and comparison, review products with detailed information, maintaining shopping cart, checkout with online PayPal payment, and PDF order receipt with notification.
Marketing & Promotions
Flexible and SEO friendly ecommerce solution facilitating increased online presence. With the inclusion of fully enriched features like product level rating and review, discounts, coupons, promo codes, and social media sharing the solution was highly interactive.
Back office Administration
Seamless operation process with unified automated management funcnalities for Products, stocks, purchase order, customers, configuration settings etc. The real-time statistical report functionality enabling quick results.
Payment Gateway Integration
To provide secure ecommerce transaction mechanism and stable and user-friendly check out process, PayPal payment gateway was implemented.
What Client achieved?
Radixweb – affiliated nopCommerce partner ensured high system performance and technical relevance, leveraging agile development practices and modern technologies.
This solution enabled client's business by providing numerous benefits that include:
Increased Sales
- Online improved shopping experience with easy to explore a wide range of products and quick purchase definitely increased sales for client.
- 100% automation of manual process for order placement and process management through emerging ecommerce solution saved cost, resulted boosted revenue.
Advanced Customer Loyalty
- Remarkable benefits in acquisition and build-up of loyal customer relationships with new online option for better product assortment.
- A cutting-edge single stop ecommerce solution for turning all shopping related work online, enabling reliable, cost effective and flexible solution that helped achieve the business objective of the client.
Redefined Business Decisions
- The deployed solution played vital role in giving new-edge to the vision of building expandable business into the global market of our client.
- The robust and secured ecommerce solution delivering rich user experience and enhanced layout with easy to navigate design, offered a competitive benefit to the client.
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