E-commerce website for Fashion Industry

Easy-to-update yet reliable and powerful Merchandising and Marketing Solution to reform online presence ensuring intuitive navigation and unified buying experience to end users

  • Product level review and rating to help in increasing sales and search engine optimization
  • Stable and user friendly checkout process with integrated PayPal payment gateway
  • Growing international audience by English & German language support
  • One-click information sharing to hundreds of the social networking site quickly
  • Feature-rich fashion ecommerce website design with easy navigation for attracting end-users


Client Location



Retail and Fashion

Business Model

Fixed Cost

Technology Used

  • nopCommerce 3.0
  • ASP.NET 4.5
  • MS Visual Studio 2014
  • MVC 4.0
  • SQL Server 2008 R2
  • IIS 7.0

The Solution

Radixweb offered nopCommerce – an advanced Microsoft ASP.Net technology platform, implementing right mixture of e-commerce functionality, web content management, and design-rich intuitive storefront with unified shopping experience to end users of client.


While evolving the ecommerce solutions from ground up, a right mix of nopCommerce, ASP.NET, HTML5, SQL Server, MVC and, MS Visual Studio technologies was used to develop a competitive and highly compatible online shopping solution.

NopCommerce CMS

Because of NopCommerce's compatibility with ASP.NET framework, highly configurable ecommerce features, quick application development competences, and user-friendliness NopCommerce was the ideal solution for these requirements.

Use of Multilingual Technique

In order to deliver the solution in Multi-language, a full-featured multilingual content management system has been designed to organize product catalogs and content of public pages in English and German languages. Facilitating extremely smooth experience on global market.

Agile Development Practices

When the client approached Radixweb, their ultimate vision was to go online and expand the business at the global level. Keeping in mind the requirements and time-line, we followed agile development methodologies to deliver seamless solution within the time limit.

Shopping Experience

Feature-rich shopping experience to website users offering options to explore wide range of products by filtering and sorting as per the criteria and comparison, review products with detailed information, maintaining shopping cart, checkout with online PayPal payment, and PDF order receipt with notification.

Marketing & Promotions

Flexible and SEO friendly ecommerce solution facilitating increased online presence. With the inclusion of fully enriched features like product level rating and review, discounts, coupons, promo codes, and social media sharing the solution was highly interactive.

Back office Administration

Seamless operation process with unified automated management funcnalities for Products, stocks, purchase order, customers, configuration settings etc. The real-time statistical report functionality enabling quick results.

Payment Gateway Integration

To provide secure ecommerce transaction mechanism and stable and user-friendly check out process, PayPal payment gateway was implemented.

What Client achieved?

Radixweb – affiliated nopCommerce partner ensured high system performance and technical relevance, leveraging agile development practices and modern technologies.

This solution enabled client's business by providing numerous benefits that include:

Increased Sales

  • Online improved shopping experience with easy to explore a wide range of products and quick purchase definitely increased sales for client.
  • 100% automation of manual process for order placement and process management through emerging ecommerce solution saved cost, resulted boosted revenue.

Advanced Customer Loyalty

  • Remarkable benefits in acquisition and build-up of loyal customer relationships with new online option for better product assortment.
  • A cutting-edge single stop ecommerce solution for turning all shopping related work online, enabling reliable, cost effective and flexible solution that helped achieve the business objective of the client.

Redefined Business Decisions

  • The deployed solution played vital role in giving new-edge to the vision of building expandable business into the global market of our client.
  • The robust and secured ecommerce solution delivering rich user experience and enhanced layout with easy to navigate design, offered a competitive benefit to the client.
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