Graph Expo 2011

Graph Expo 2011

OnPrintShop notches up a successful stint at recently concluded high vantage event, Graph Expo 2011, held at Chicago, USA.

From the first day itself of the event, OnPrintShop team met up with printers who were upbeat about web to print. We had a steady flow of visitors inquiring about customization possibilities with our web to print solution. The onsite demo was a big hit with printers discussing ground level issues with our team and wanting to know how the solution can address them. From curious walkers by to potential customers, the OnPrintShop stall recorded a high activity rate.

Our team of business consultants also had a busy event wherein they sat down for numerous project consultations. They held detailed discussions with many a printer and mapped their business processes to the solution. For the more enterprising ones, our consultants displayed several unique but executable business models. “We really got the adrenaline rushing through a few of them when we showed them how some of their counterparts were using web to print in different business models across other continents”, informed Pratik Mistry, Head Global Business Development, OnPrintShop-Radixweb. The excited printers also explored the possibilities of an on-demand-service and on-premise solution with our consultants.

In addition to customer interaction, Graph Expo also opened the doors for some B2B networking for OnPrintShop team. “We had quite a few of our industry peers walk into our stall and discuss web to print with us. We are certainly looking forward to striking some mutually beneficial strategic alliances with them”, revealed Dharmesh Acharya, COO, OnPrintShop-Radixweb. When questioned over what was OnPrintShop’s biggest gain from Graph Expo, Mr Acharya instantly replied, “The industry-wide thought leadership. Web to print is fairly new for a lot of markets where apprehension still rules. But at Graph Expo, leading web to print players came together and deliberated on important issues. It gave us an insight into what factors were shaping up the industry and what it might need in next few years.”

Now that the event has concluded, it’s time for OnprintShop team to finish what they started. It’s time to deliver on the promises made at the expo and improve using the learnings gained.

Visit us at to relive our Graph Expo experience.

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Sarrah Pitaliya is a senior digital marketing manager at Radixweb to precisely navigate strategy for growth, build marketing capabilities, align the organization around customer experience and mentor teams about new digital, social, mobile channels and customer opportunities. Apart from work, she is a fitness freak and coffee connoisseur.