CeBIT 2012

CeBIT 2012

CeBIT never ceases to amaze and CeBIT 2012 just proved that again!

The recently concluded CeBIT 2012 at Hannover, Germany was indeed a not-to-be-missed event for a digital industry player. And Radix was right there in the middle where all the action took place.

The Radix Stall D-44-12 in Hall 6 became a crowd puller during the entirety of CeBIT. Visitors walked in for different reasons. We had carried out a targeted and planned marketing campaign prior to CeBIT. As a result, we had plenty of pre-booked appointments. In addition to this, we had many visitors stopping by to inquire about our services, especially OnPrintShop web to print storefront for which we had announced upgrades.

This year, we had focused on three core areas of our services – Dotnet development & consulting services, mobile application development, and embedded technology development. We had appointments pre-booked with us for all these three areas. Our top management and technical heads held detailed discussions across the table with them understanding their requirements. For visitors who just walked in, our team displayed the same enthusiasm.

Our recently released mobile applications had also caught the eye of the CeBIT visitors. We had people trying out the apps for themselves and wanting to know if we could develop something similar for them. We struck a chord with the CeBIT crowd when we revealed that we could develop mobile apps for iPhone, iPad, Android, Windows Mobile, and PhoneGap.

But the real jackpot turned out to be embedded technology development. Over the past year, we have achieved some unimaginable feats wherein we have integrated tools from other technologies into embedded devices. And this really thrilled those who were not only looking for next generation technologies but also next generation integrations.

CeBIT also happens to be our favorite B2B marketing ground. And that is what we did this year too. Our top brass met up key influential people of the industry and explored possibilities of strategic alliances.

After CeBIT, now we move on to drupa 2012 to be held at Düsseldorf, Germany for OnPrintShop web to print storefront – again our flagship product.

We thank all our CeBIT visitors. We hope you had a pleasant experience with our team. Now that we have had the talk, we shall make a move and deliver on what we have committed.

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Sarrah Pitaliya is a senior digital marketing manager at Radixweb to precisely navigate strategy for growth, build marketing capabilities, align the organization around customer experience and mentor teams about new digital, social, mobile channels and customer opportunities. Apart from work, she is a fitness freak and coffee connoisseur.