🎉Celebrating 25 Years of Tech Excellence and Trust - Learn More
FinStream – A Digital Financial Web Platform Offering Quick and Easy Credit Products
A simple, user-friendly website that allows tech-savvy Australian customers to easily apply for a range of loan products and financial services
- The UI is designed to be intuitive and easy to use. Users can quickly navigate through the information they need, and complete their loan applications within minutes
- Low loan rates from multiple providers with a fast and hassle-free approval process and free credit score checking and tracking
- The website uses a responsive design, which ensures that it works smoothly on all devices, including desktops, tablets, and smartphones
- MVC architecture to communicate between the client-side and server-side, allowing for the support for multiple views and asynchronous technique
Project Overview
FinStream is an Australian-based online lender that offers personal loans, car loans, and other financial products. The company has rapidly grown to become one of Australia's leading fintech lenders, with a customer-centric approach and innovative technology.
The company’s website was outdated and needed a redesign to improve user experience and better reflect its brand image. So, they engaged with Radixweb to undertake the web development project.
The project aimed to create a new website for FinStream that was user-friendly, aesthetically pleasing, and reflective of the company’s values. The design aimed to improve the website’s functionality and make it easier for users to access information about its services.
Challenges Faced
- Establishing a brand image that would differentiate our client from traditional lenders and provide a more convenient and streamlined lending experience
- FinStream had a tight deadline for the project, which meant that our dev team had to work quickly and efficiently to meet the deadline.
- The project was complex, requiring the agency to work closely with FinStream’s internal teams to ensure the new website met their needs and reflected their values.
- The auto finance software needed to be secure, with high-end security measures in place to protect users’ personal and financial information.
What We Proposed
Radixweb’s solution to these challenges was to leverage cutting-edge technology and a customer-centric approach to offer a more streamlined and personalized lending experience. The goal was to allow customers to apply for loans and receive approvals within minutes, which is significantly faster than traditional lenders.
To differentiate itself from its competitors, our web development consulting team developed a marketing strategy that emphasized its use of technology to deliver a more efficient and personalized lending experience to younger, tech-savvy customers who were looking for a more convenient and hassle-free lending experience.
- Designing a new website that was modern and visually appealing, with an emphasis on clear typography, bold colors, and a consistent layout.
- Extensive user research and testing to identify pain points in the existing website and develop solutions to improve the user experience.
- Since the site deals with financial transactions and sensitive data, ensuring the security of the website is crucial to avoid any potential security breaches or vulnerabilities.
- Streamlining the application process for loans, made it easier for users to find information about the company, and developed interactive tools to help users calculate loan repayments.
- Working on the technical aspects of the redesign, including building the website on a modern content management system (CMS) and ensuring it was responsive across all devices.
- The website must comply with relevant laws and regulations of the Australian subcontinent related to financial transactions and user data.
Solution We Delivered
Radixweb deployed a dev team of three C# developers and one database developer to take on the project in full swing to build a user-friendly website with a fast, streamlined application process for anyone looking for a personal loan or other financial product in Australia
Security, Access, and Migration
- Using Microsoft OWIN with SSO (Single Sign-On) token to enable easy accessibility for multiple users
- Generating user credentials based on loan applications with OTP login
- Implementing security measures such as SSL encryption, password hashing, and firewalls to ensure data security
- Migration from Salesforce to VMware Horizon using the standard migration policies
Backend Development
- MVC architecture that allows for scalability and high availability, such as a load-balanced, multi-server setup
- C# object-oriented programming language for cross-platform support and backward compatibility
- SQL relational database management system to store and manage huge volumes of user information and client data
- Deployment on AWS with an automated deployment process that ensures new features are rolled out efficiently
Frontend Development
- Using HTML5 to structure the content of a website. CSS3 is used to style the HTML elements of a website
- Responsive design using CSS media queries so that the site can adjust to different screen sizes and resolutions
- Vue.js with pre-built components and modules that were customized according to the website's requirements.
- Accessibility features like alt text for images and keyboard navigation are important for making a website usable for everyone
- Performance optimization techniques like caching, minification, and compression to reduce page load time and improve user experience
Customization and Third-Party Integrations
- Backup tool solution for taking backups of old files and folders before creating a new branch
- Twilio to integrate communication APIs for SMS, voice and video calls, authentication, etc.
- Caching techniques to improve the website's performance, such as utilizing a content delivery network (CDN) to deliver static content to users
Final Result
Rapid Growth
FinStream's customer-centric approach and innovative services have helped the company rapidly grow its customer base and establish itself as one of the top fintech lenders in Australia.
Improved Customer Service
With a robust digital platform, the client can provide personalized recommendations, track customer behavior and preferences, and offer seamless integration with other financial tools.
Competitive Advantage
By empowering customers who are looking for innovative solutions, FinStream has successfully differentiated itself from traditional financial institutions and other competitors.
The Endnote
FinStream’s success demonstrates the power of leveraging technology to disrupt established industries. By offering a more convenient and personalized lending experience through a well-designed website, our client has been able to attract a new generation of customers and establish their business as a leading fintech venture.
As technology continues to evolve, we can expect to work with more companies like FinStream to help them emerge and disrupt the market with innovative tech strategies. Are you planning to do something similar?
