Preparing For A Digital Future Amidst Mass Disruption : Acing The Come Back Game

Pratik Mistry On Preparing For A Digital Future

Standing here in 2021, trying to thrive our businesses against the COVID war, how many of us leaders realize that we are up for major scrutiny in the future? Although we are still far from making consequential decisions that can close in on the after-effects of the pandemic, we are consciously taking measured steps that will smoothen our transition towards a new reality. This transition period is, however, a game-changer that may inspire generations of critical studies on how the digital shaped individuals, communities, and nations.

As business leaders and people mentors, there are a few questions I feel we should ask ourselves:

  • How are we going to measure the success rate for new approaches, and how do we plan to use them to our advantage?
  • How can we rationalize with a bevy of risk-averted employees and clients?
  • How do we approach seemingly permanent shifts in the realm of customer preferences?
  • How do we plan to address permanent and temporary changes in terms of the work preferences of employees?
  • What do we want our future footprints to look like, and what is our approach towards having a green agenda for recovery?

When we talk about calibrated changes, Radixweb has been internalizing the waves of change long before the pandemic struck. In our 21 years of IT business, our brand has silently celebrated the virtue of transparency and constant innovation to bring about iterative changes in our organizational processes.

Even as industrial and tech transformations are altering societies at large, all major human capitals of the world are struggling with a bigger threat – an unsupervised digital space. The present global crisis has only accelerated the coming together, and fusion of our social and tech systems; however, the inequities of both the systems are also being synthesized and encoded in the new reality.

Yes, the IT forces of the world are continuously trying to push the ground to bring about positive transformations. But we cannot deny that with digital tools slowly seeping into government systems, say, adoption of AI-backed videoconferencing in Healthtech to monitor or even enforce quarantines, puts data protection and user privacy at considerable risk.

My experience as a technocrat says that we are the threshold of a very important social and structural change – a new form and format of working relationship between society and technology. In our two decades of being in the IT business, we have witnessed the rise two standard theories about this ever-evolving relationship. While the first decade of the 21st century was about acknowledging the potential of emerging technology and the willingness to accept the disruptions caused by new technology; the second decade witnessed an anti-thesis, a tech-clash, and skepticism about the intent of big tech.

Right now, we are in the age of a synthesis that will give rise to both – opportunities and risks. The pandemic has rightly been called an ‘infodemic’ by many because of the unsupervised digital sphere it has given rise to. However, at Radixweb, we constantly train our minds to seek the best of opportunities, even in adverse situations. The pandemic has given us enough scope to realize the potential of a truly digital society. And while we complete our very successful 21st lap, we reiterate the promise that we will continue to work towards new pipelines that enable the adoption and transfer of technology innovations and enable digital societies to think beyond strict intellectual property regimes.

True, COVID 19 wasn’t the first disruption that we have faced as a team, but it did throw in an uncharted challenge due to the physical distancing norms. Being an offshore Software development company , we have aced the art of virtual communication with clients across numerous projects. However, this challenge was different because apart from protecting our client’s interests, we had to ensure the safety of our internal teams.

So, when we moved to a 100% remote setup, we had to internalize certain pain points within our teams. Apart from being a technology enabler for numerous 3000+ clients across the globe, we had to introduce iterative changes within our own systems. This is where our ultra preparedness paid off. Radixweb is an evolution in movement – we rapidly scale and adapt to changes as a standard operative process.

That’s the benefit of having a C-suite who is always involved in the organizational growth process! Our people leaders have a strong business sense, but more than that, they have an extensive domain knowledge – one that has always prepped up for handling any adverse situation from before.

I have discussed a few key concepts that have helped Radixweb time and again in dealing with disruptions. Consider these as pearls of wisdom from a two-decade long development system:

1. Helping clients align technology with strategy: Having a business strategy is a prime requisite and mapping your technology needs with your strategy is complementary to it! More often, I find clients approaching us for implementing a certain technology because of its vendor or name recognition. I can vouch and say that it’s one flawed approach to IT consulting! The new technology needs to help your client’s business achieve strategic goals and enhance performance.

At Radixweb, we have a distinct approach when it comes to choosing the best tech for our client requirements. There have been times that we have even refused to iterate our development according to the client’s choice as it would have resulted in a complete showdown. Our business is all about building long-term associations through right tech solutions, and as a brand, we have fulfilled our commitment to excellence by helping clients make the right decisions.

2. Performing a current system analysis: This is an invaluable learning we have gained while redefining our own operational processes. When we integrate new approaches or robust tech solutions that come with the possibility of realigning our businesses, we also carry with it a huge compatibility risk.

System internalization demands correct analysis of existing technological capabilities, and we swear by this process for ourselves and as well as for clients. We must remember that mere requirement gathering doesn’t guarantee that the functionalities of our current systems can support and integrate new technology. We have been able to avoid system redundancies and reducing unforeseen expenses for ourselves and our clients through robust analysis of existing systems.

3. Integrating technological advancements with change management: I had stressed the necessity of Change Management in a previous write up, and I am going to reiterate the fact that a lot of clients are focused majorly on deployment and conversion while the concept of successful adoption of technology in stakeholders remains forgotten as an undercurrent.

I can’t hand count the number of digital transformation efforts I have seen going down the drain because of faulty change management and resistance from the team. You may develop and build the best of tech updates for your clients, but there are hindrances regarding workflow and processes, which, if not addressed, can result in risk mitigation failure. As a software partner, Radixweb has always prioritized knowledge sharing with the in-house teams of the clients to smoothen adoption and integration of new tech and updates.

4. Monitoring and Feedback Integration: Introducing a new technology impacts everyone – employees, partners, stakeholders. However, to achieve complete adoption, you might need to revise the implementation schedule for your client. You need to remind your client that user (read in-house teams and stakeholders) feedback is of utmost importance to make it feel like an in-inclusive decision.

Additionally, it has proven to be a wise move to have measurable success factors and performance metrics for your clients so that they can access and evaluate the strategic goals accordingly.

At the basis of our two-decade-long success story is a people-first approach. You need to show value to your clients in terms of driving engagement, enhancing capabilities, and augmenting user adoption while securing ROI. For a dynamic team like Radixweb that is filled with tech freaks, our sole focus is enabling the role of technology more than that of an expensive tool that everyone in the team uses effectively. And through every business policy, along with our recalibrated adoption strategies painstakingly developed over 21 years in business, we aim to expand our own tech capabilities, ensuring stable growth for us and our associates.

RxConfab2021 is not only a celebration of the number of years we have been in the IT business but our robust capacities that have helped other businesses flourish and realize their goals.

Don't Forget to share this post!

Pratik Mistry is a rare mix of technologist and vice president of sales at Radixweb. His passion lies is in helping companies to grow revenues by delivering top notch software development services and build value-based partnerships. When not driving high-impact go to market strategies, Pratik loves to try new cuisines and going to the movies.