Give Power of Mobility to Your Customers!!!

Updated : Jul 31, 2024
Give Power Of Mobility To Your Customers!!!

Quick Go-Through: Mobile applications have revolutionized how businesses work, provide services, and communicate with customers. With the rising popularity of mobile devices, these apps have become an integral part of everyone's daily lives. And this blog will help you understand the power of mobile accessibility in the tech industry.

Over the past few years, we have witnessed unbelievable hype and anticipation, followed by explosive sales in mobile devices like tablets and smartphones. These devices are already driving more sales than personal computers and laptops. In fact, personal computers will soon become a thing of the past.

Today’s customers are not buying the latest mobiles because their existing ones have become outdated. They are buying new mobile devices to utilize the maximum potential of advanced applications. So, it’s no longer a question of “if” but a question of “when”.

Here are some facts to support this statement.

Recent sales of iPhone 15 and Google Pixel 8 Pro on arrival show that iPhones and Android phones dominate mobile phone users’ psyche.

The high demand for iPad and Android-based tablets proves that innovation and good user experience-based utilities can sell products. Surprisingly, nobody thought this could ever happen! (This is a real-world example of “thneed” from Dr Seuss Lorax).

How is mobile app development changing the tech-world?

Technology giants like Microsoft, Apple, Google, and Amazon are developing new mobile computing stuff. And players like Nokia, who are sticking to the traditional services model, are losing market share daily.

Even dead devices like HP TouchPad were sold out entirely in the Fire Sales held decades ago as people saw them as decent mobile computing devices at $99. Interestingly, after this sell-out, many independent developer groups came out with its Android version support – an actual rescue for the dead device!

The Indian Ministry of Human Resource Development is collaborating with electronic manufacturers to release $20 tablets for students and some economically deprived society sections. If this initiative succeeds, mobile computing would penetrate deeper in the market.

Android, an open-source platform, is slowly becoming a market leader. Many mobile app development companies are coming out with cost-effective devices to create mobile apps.

And last but not least, Android-enabled TV and digital cameras are latest market fad. This shows that electronic devices are becoming multipurpose now.

The above events clearly indicate a future where every single hand would hold some sort of mobile computing device. And mobile applications will have takers all around the world. In other words, mobile commerce is not only here to stay but to grow as well.

Some mobile apps that have now become a part of our daily lives are Facebook, Twitter, Google+, LinkedIn, Skype, WhatsApp, Viber, GTalk, Calendar App, Instagram, Evernote, Google Maps, Yelp, Kindle, etc.

Now, these applications are indeed quite popular. None of these are innovations as such. They are basically mobile versions of the original application that we use on our computers. But we use these mobile versions due to easy accessibility and rich user experience.

We have already seen the number of mobile users is growing phenomenally. So a separate mobile website or a responsive website is the need of the hour. Similarly, due to better accessibility, customers have started shopping through mobile devices.

They can view product galleries, follow the checkout process, and make payments using mobile payment gateways. This means more business opportunities.

So isn’t this the right time to give that extra push to your business? Create a mobile app to make your business accessible on mobile devices and increase your business reach. Think about it!!!!

Don't Forget to share this post!

Jaydeep Patadiya is a AVP - Sales at Radixweb and always has the answer to- what's on the mind of the customers? In an industry that is fundamentally changing, he helps customers make the right decisions by connecting the right dots and adopt new technologies. Beyond work, he prepares for upcoming marathon races.